188 BET
When I joined 188BET as Design Manager, my primary goal was to cut costs tied to external agencies while managing the demands of tight print deadlines and fluctuating odds. To achieve this, I focused on optimising the design process and fostering collaboration between trading and marketing teams to extend the relevance of our offers.
Year
2020-2024
Type of Work
Print Design
Press Ads
Design Process
Collaboaration
We developed a system of custom templates tailored to our key sports and promotions, making them easily editable by the marketing team. Using tools like Bannersnack, we extended this approach across owned channels, including social media, CRM, and website banners.
This empowered the marketing team to handle copy updates independently, reducing the need for designer involvement in routine edits.
