Crafting Innovative Design Solutions
With over 20 years of experience in UX/UI design and creative leadership, I specialise in crafting innovative, user-centric solutions for the gaming industry.
Skillsets
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Design strategy and roadmap planning
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leader, manager, and mentor
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Proven record of optimising workflows
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Experienced in implementing automation
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Responsive Web, Native & Retail
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Figma, Adobe CC, Sketch, InVision
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Jira, Trello, Notion
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WordPress, Modx, HTML/CSS
Design Manager
At FSB, I lead a talented team of product and marketing designers to create user-centric solutions across web, mobile, and retail platforms in the sportsbook and casino industry. I’ve developed scalable design systems and collaborated with cross-functional teams to align design strategies with business objectives.
Achievements
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Rebranding corporate identity
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Comprehensive design system
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Stand builds at (ICE/SBC/G2E)
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EGR Multi-Channel Supplier 2022
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SBC Industry Innovation 2020
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Design System (Web/Native/Retail)
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EGR Multi-Channel Supplier of the year 2022
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SBC Industry Innovation of the year 2020
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Design System (Web/Native/Retail)
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EGR Multi-Channel Supplier of the year 2022
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SBC Industry Innovation of the year 2020
Design Manager
At 188BET, I managed external agencies and oversaw the evolution of the brand and digital presence through multi-channel sponsorship campaigns. I worked closely with product owners and developers to implement user-focused designs, improving the usability of key areas.
Achievements
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Cost reductions by minimising external agencies
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Re-design of horse racing product
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Managed daily press ad campaigns (Racing Post)
Head of Design
At Design Lounge, I was key in establishing a digital service offering for its clients, broadening the agency's capabilities and value. As a subcontractor, I collaborated closely with National Express and c2c Rail, integrating with their marketing teams to manage CRM and execute marketing campaigns across online and offline channels.
Achievements
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Setup up the digital service department
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Launched several campaigns for National Rail
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Rebranding of c2c Rail identity
StMinver/ GTECH
2004-2010
Lead Designer
At St Minver, I served as Lead Designer, delivering innovative design solutions for casino, poker and bingo. My role involved collaborating with product teams to create engaging and user-friendly interfaces that supported the company’s white-label offering.
Achievements
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Designed GalaBingo, the first white-label site.
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Built a CMS with an external agency to manage multiple frontends
Communique
360
2002-2004
Web Designer
During my time at Communique 360, I specialised in crafting visually compelling web designs that balanced aesthetics with functionality. I worked closely with clients to ensure the final product met both user needs and branding objectives.
Clients
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Monarch Airlines
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Southern Trains
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Capita
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Travel Inn
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Club Med
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Virgin Holidays
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The Learning and Skills Council.
Red Hot Chilli
2000-2002
Web Designer
At Red Hot Chilli, I honed my skills as a web designer, focusing on building intuitive and creative online experiences. This role allowed me to develop a strong foundation in web design and digital innovation.
Clients
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J. Walter Thompson
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McCann-Erickson
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Foxtons
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Asahi Beer
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MTV Europe
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Kraft Foods (Philadelphia Cream Cheese)
Demon Records
1998-2000
Junior Designer
My career began as an Apprentice Designer at Demon Records, where I learned the fundamentals of graphic design. Working on creative projects for the music industry ignited my passion for design and user experiences.
Achievments
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NVQ Art, Design and Media
My
Story
Born and raised in West London, I began my career as a junior designer at Demon Records while earning an NVQ in graphic design.
In the late 90s, I expanded my skills by teaching myself coding (HTML, CSS, ASP), which opened doors to roles at renowned agencies like Red Hot Chilli and Communique 360.
In 2004, I transitioned to the betting industry, joining StMinver to manage front-end designs for leading brands such as Gala Bingo and Sun Bingo. This role also gave me my first experience of living abroad in Gibraltar.
In 2008 I took time to travel across South America, fulfilling my desire to explore the world. Upon returning, I co-led the digital services arm of the East London-based design agency (Design Lounge), blending creativity with business growth.
By 2019, I was married and with three wonderful children, my family and I moved to Folkestone to embrace a coastal lifestyle.
Today, I run a thriving men’s football community focused on mental health, with over 80 members. Beyond work, I’m passionate about travelling, supporting my local football team Folkestone Invicta, and creating screen prints at home.